What types of marketing communications are used? Is the mix different for different brands?

What types of marketing communications are used? Is the mix different for different brands?
 What is your assessment of the effectiveness of the company’s marketing efforts? In particular, how well does marketing support the strategic objectives of the company and assist in accomplishing its mission? 
In your opinion, does the company integrate a Christian / ethical worldview into its strategic product/service branding decision-making and conduct in the marketplace? If so, how and why? If not, should they?
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