Marketing, Ch. 15: Managing Marketing Channels and Supply Chains What are the pros and cons of direct and indirect marketing channels?

Marketing, Ch. 15: Managing Marketing Channels and Supply Chains  What are the pros and cons of direct and indirect marketing channels?
Question 2
After viewing this chapter, describe the process that your company uses to move the product to the consumer or business. Include the various intermediaries and identify the value that is added to each step in the process. If your company does not specifically apply, you can select another business entity to use as an example.
After you have completed the description, include your critical assessment as to 1) the effectiveness of this approach and 2) if there are opportunities where changes could be made to improve outcomes. What would these be and how could the outcome be changed?
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