STRATEGIC ANALYSIS FOR JETBLUE AIRWAYS

STRATEGIC ANALYSIS FOR JETBLUE AIRWAYS
A. Introduction
i. The company and the industry background
a) Company history
b) Company organization structure and its competition
ii. Strategic statements of the company
a) Mission statement
b) Vision statement
c) Core values of JetBlue
iii. JetBlue airways innovative business strategies
a) Re-evaluation of asset management to reduce costs and capacity
b) Use of new technology as a customer oriented approach
B. Financial overview of JetBlue Airways
i. Operating revenue of the company and the way to enhance rapid growth
ii. Initiative undertaken by the company’s management to curb slow growth
iii. JetBlue initial Public offering process and its advantages
C. JetBlue business analysis
i. SWOT analysis
ii. Horizontal and vertical analysis
iii. PESTEL analysis
iv. Recommendations
v. Conclusion
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