Providing appropriate examples, discuss the creation of emotional experiences as part of the organisation’s experiential marketing strategy

Q1 a)Providing appropriate examples, discuss the creation of emotional experiences as part of the organisation’s experiential marketing strategy.
b)Define nostalgia, discuss its different types, and explain the reasons behind the rise of retro-marketing in post-modern society.
Q2 To what extent can organisations benefit from investing in learning technologies? What drawbacks might organisations face when seeking to utilise new technology within their HRD activities?

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