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Monday, 9 February 2015
Apple inc, is today's one of the most successful company in the world
Apple inc, is today's one of the most successful company in the world. We have seen the apple brand compete very successfully globally. Apple's products and related software and iPad, iPod, digital music distribution through its iTunes music store, Apple iPhone and magazines, book, games and applications publishing via the AppStore for iPhone and iPad tablet computing device. For marketers, the company is also establishing a very strong presence to rival Google in the advertising market, via its apps business and iAd network. Based on the above, answer the following question: In your opinion, how Apple inc had used integrated marketing communications to build their brand?
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