Assignment 3 Part 2: Business Plan – Draft
This assignment consists of two (2) sections: a draft of your business plan and an income statement containing your business plan

financials (i.e. Week 7 Discussion "The Financials"). Note: You must submit both sections as separate files for the completion of

this assignment.
You must intend to raise money for your startup company. You can start with money from friends and family but at some point you

will need funds from outside investors, either angels or venture capitalists, depending on how much money you project you will

need to raise. Another possible angle is to develop money through crowdfunding, assuming your product meets the demand of such

audiences.
Before you can raise money, you must develop a business plan that convinces an investor that your company will succeed.
Section 1: Business Plan (MS Word or equivalent)
Read Chapters 18 and 19 of the course text: Successful Business Plan. Use the Plan Preparation Forms at the end of each chapter

of Successful Business Plan as a rough guide.
Write an approximately fifteen to twenty (15-20) page draft of your business plan in which you:
Revise the components of the following previously submitted sections based on the feedback you have received. Company Description

(Assignment 1) Industry Analysis and Trends (Assignment 1) Strategic Position & Risk Assessment (Assignment 1) Target Market

(Assignment 2) Competition (Assignment 2) Marketing Plan & Sales Strategy (Assignment 2) Create an Ethics & Social Responsibility

Plan. Note: The Ethics & Social Responsibility plan should account for approximately three to five (3-5) pages of the Business

Plan Draft.
Describe the ways in which your company is committed to being a good corporate citizen. Hints: Consider the following areas:

Creating jobs Following the laws of every jurisdiction in which your company operates Fair and honest treatment of employees

Non-discrimination of employees and increasing diversity of your work force Hints: If your company is designed as a social

venture—in which you have a primary purpose of achieving a social or environmental goal—describe what that goal is and what

aspects of your company are designed to reach that goal. Provide a rationale for why you have or why you have not chosen this to

be a social venture. Discuss how your company’s activities will affect the environment and identify the steps you will take to

mitigate any negative impacts. Hints: As a beverage company, consider such issues as your choice of packaging, disposal of

bottles / packages by consumers, and your use of resources, such as water in areas where water may be scarce. Determine any

health issues / claims related to the product you are making, whether negative or positive. Suggest the strategy your company

will use to mitigate any negative issues, and to ensure any positive claims are true. Many beverage products have negative health

impacts on certain segments of a population (e.g., children, pregnant mothers, etc.). Suggest your company’s plan, through

advertising, distribution, and / or other methods, to target and reach only appropriate market segments. Format your assignment

according to these formatting requirements: Cite the resources you have used to complete the exercise. Note: There is no minimum

requirement for the number of resources used in the exercise. Be typed, double spaced, using Times New Roman font (size 12), with

one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional

instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course

title, and the date. The cover page and the reference page are not included in the required page length. Section 2: Business Plan

Financials (MS Excel worksheets template)
For year one, revise and submit the Income Statement, Cash Flow Projections, and Balance Sheet sections from the “Business Plan

Financials” MS Excel template (see: Course Required Files in Week 1). The specific course learning outcomes associated with this

assignment are:
Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals. Create

a plan to implement a firm’s strategy and manage the change from current operations. Analyze strategies for exerting the internal

leadership needed to drive the implementation of strategic initiatives and improve operating excellence. Use technology and

information resources to research issues in strategic management. Write clearly and concisely about strategic management using

proper writing mechanics. Click here to view the grading rubric for this assignment.