Mass production of culture allows the viewers to take on a critical perspective. Discuss this idea in relation to digital

reproduction of images.
For example people engage pictures through blogs, and pictures shows more truth etc. Please relate three artist and five artworks

to this topic. Note: Only works which fall within the purview of the unit can be used for principal investigation, that is, from

World War 2 to the present.
Formalities of essay presentation are essential, including consist referencing, specialised bibliography (that is not general

texts) and illustrations fully labelled (as Figure 1:Artist, title, date, medium, dimensions, locations) of all images cited in the

essay. Also please include footnotes and APA referencing.
Here are some guidelines to complete the essay
1.0 Explain the meaning of "digital reproduction of images"
- In this day and age, there are so many new tools that you can use.
- Look at the numerous tricks in Photoshop, Illustrator, InDesign, Corel ... etc.
- See how images can be retouched ... shades turned lighter / darker, features made more pronounced, expressions turned bolder,

transforming visual imagery into a new art form, adding 3D + animation etc.
- See how designers create gorgeous illustrations and cutting-edge designs.
- See how designers combine digital and hand-crafted tools to create incredible artworks for new media.
2. Explain the meaning of "mass production of culture".
- What is mass production? How is it created ?
- How do you define culture?
- Explain how it affects behaviour and consumption patterns.
- The need for individuals to belong, to possess, to identify ... due to peer pressures.
- Marketing gurus use subtle ways to create demand for their products e.g. cosmetics, bags, shoes, jewellery, clothes, modern

gadgets and accessories.
- Introduce some relevant works ... that fall within the purview of the unit (from Lectures or Tutorials).
3. Explain how it "allows the viewers to take on a critical perspective".
- Look at notion of beauty ... how beauty is defined by new parameters.
- Look at new behavioural patterns ... to be seen as trendy and fashionable or not to be?
- Look at digitally reproduced images ... how much is fact versus fiction? How much is real and false?
- Survival issues inside the new culture ... to be part of it? or not to be part of it?
- What"s your understanding of "critical perspective"?Click Here For More Details on How to Work on this Paper......

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