Tuesday, 27 June 2017

In what ways does the SWOTT analysis help in the strategic marketing process?

In what ways does the SWOTT analysis help in the strategic marketing process?
Reference: Kerin, Roger A. & Hartley, Steven W. (2017). Marketing (13th ed.). New York, New York: McGraw-Hill.
Marketing, Ch. 2: Developing Successful Organizational and Marketing Strategies
Question 1 In what ways does the SWOTT analysis help in the strategic marketing process?
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