Marketing, Security, Inventory, or Invasion of Privacy. How does the electronic environment impact one’s right to privacy? The increased
availability of knowledge and information presents concerns and challenges of privacy, accuracy, intellectual property rights, and censorship.
As a global citizen, you should be aware of these issues and consider how marketing and research tactics might impact your right or privacy.
Special participation instructions: Read each of the scenarios below. Select ONE (1) scenario to participate in this week. There are to be an
EQUAL number of "initial" posts in each discussion. Locate articles that are different from your groups' posts. Within your group, hold a
robust conversation about the topic. Visit the other scenarios and contribute to those conversations, as well. Your instructor will start each
of the scenarios for you. Using the Richard G. Trefry Library, locate and read a quality article that is two pages or longer on the scenario
topic. In your post, answer the following questions: What is the issue? Tell us about it as if we know nothing on the topic. What are the pros
and cons of the issue? Should we care about it? Why or why not? How might the issue impact you in reality? What does your article add to the
discussion? (sum up the article, and list it as a source in your post to the best of your ability)
Scenario #1: Loyalty Cards When you go into many stores, cashiers frequently ask you if you have your courtesy or loyalty card. Companies use
these cards to keep track of you, your purchases, and more. How much do these companies know about you? What are they doing with the
information?
Scenario #2: RFID Tags Walmart and other retailers are embedding RFID tags in items they sell to track inventory, but the chips still work
long after you leave the store. What is RFID, and what might it mean for you?
Scenario #3: Video Surveillance A recent Kenneth Cole ad campaign states, “You are on a video camera an average of 10 times a day. Are you
dressed for it?” Surveillance cameras installed after 9/11 caught the bus that dumped sewage on Chicago tourists, and recently mounted cameras
catch those who run red lights at many city intersections. Are we becoming a surveillance society? Who can put a camera up, and what happens
to the tapes? Call on the rubric (linked below) to ensure you are meeting participation expectations
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