Understanding Marketing and Customer Relationships

Understanding Marketing and Customer Relationships
Understanding Marketing and Customer RelationshipsPurpose of Assignment Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations
grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial
relationships between the organization and target, as well as applies these concepts to the student to create a personal brand. Assignment Steps Resources: Week 1 textbook reading, Week 1 video, American Marketing Association Website, and University Career Center: Crafting Your Image Scenario: You have just graduated from the University of Phoenix with your Bachelor's Degree. You have decided either to seek a promotion at
your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for
career growth. Develop a 1,050-word response to the following using the scenario above:• Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the
differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique
relationship that exists between company and customer.• Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value
proposition and relationship marketing to their operations. Introduce who the company, or business idea is and what they do. Provide examples
demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How?• Determine how your own personal brand links to the organization's customer value proposition. Discuss ways you can integrate a
customer value proposition and use relationship marketing to position yourself the best. Please share examples to illustrate your thoughts and
reasoning.Cite a minimum of two peer-reviewed sources with at least one coming from the textbook, the Week 1 video, or the University Library. Format your paper consistent with APA guidelines
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