Assignment 1: Discussion—Marketing Plans and Customer Satisfaction
Corona beer is the number one imported beer into the United States, and has developed into a global brand (General Distributors,

Inc., n.d.). Corona created its competitive advantage through an innovative marketing strategy.
Like Corona beer, identify a recent example of a firm that was cited as having a competitive advantage due to its innovative

marketing plan. Respond to the following:
Discuss implementation activities that positively impacted customer satisfaction. Describe three advantages and three

disadvantages of standardizing the marketing mix worldwide. in 300–500 words