AT WHICH STAGE OF THE PRODUCT LIFE CYCLE IS THE TRADITIONAL PHOTOGRAPHIC PRODUCTS DIVISION? WHAT PRODUCT AND PRICING STRATEGIES

WOULD YOU RECOMMEND TO Lanen Corporation is a major imaging solutions provider. The company has three main divisions: one that

manufactures digital cameras, another that provides industrial color management systems, and one that manufactures traditional

photographic products such as optical cameras and films. The digital side of the business has been growing at a healthy pace in

recent years. The company is in the process of developing an ultra-slim digital camera, code-named Snip, which can provide outputs

that mirror high-resolution print quality, but this requires additional investments.

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