In any purchase of any product, consumers tend to go through five stages of the consumer
decision-making process. However, there are many internal factors (needs & motivation,
personality & self-concept, perception, learning and attitudes) and situational factors (retail
environment) that may influence this process.
Working individually, please select one of the four following brands:
1. MacBook Pro
2. Google Pixel phone
3. Pandora bracelets
4. Fitbit performance tracker
Once you have selected your brand, you must attempt to cover the following three areas. Produce
your answer in a report format.
- Apply the five stages of the consumer decision-making process to the chosen product.
- Explain and justify the internal factors (needs & motivation, personality & self-concept,
perception, learning and attitudes) and situational factors (retail environment) that may
influence this process, leading someone to purchase your chosen brand.
- Understanding consumer behaviours and the way we select the brand, what
recommendations can you give to the company to promote the brand that you selected?
Your final report should be no longer than 2,000 words (excluding the executive summary and
reference list). Any report that is too long will be penalised. However, a report that is too short is
unlikely to have enough depth so will not earn a good mark. To help you in your assignment, use
your tutorial sessions and notes from the first four lectures and use the available library and
internet resources (i.e. newspapers, periodicals and journal articles – expected minimum of 5
journal articles) to help find out more about consumer behavior theories and your chosen brand.

Click Here For More Details on How to Work on this Paper......

Need a Professional Writer to Work on this Paper? Click Here and Get this Essay Done ………

[otw_shortcode_button href="http://perfectessaywriters.com/index.php/orders/neworder" size="large" icon_type="social foundicon-thumb-up" icon_position="right" shape="square" color_class="otw-greenish" page_view="_blank"]Order Now[/otw_shortcode_button]