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Thursday, 6 August 2015
D. Francis and J. Bessant, Targeting innovation and implications for capability development, Technovation
Read section 1.5 of the textbook (and for more detail D. Francis and J. Bessant, Targeting innovation and implications for capability development, Technovation 25:3 (2005): p. (171-183). Choose a company that you are familiar with and map its innovation activities onto the 4P framework. Using the information, answer the following questions: Question 1) What is its present portfolio of innovative activity? Identify its strengths and weaknesses. Question 2) Based on the gaps, identify new targets for strategic innovation for that company.
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