Furniture Giant IKEA's Global Strategy

Furniture Giant IKEA's Global Strategy
I. Strategic Profile and Case Analysis Purpose
II. Situation Analysis
A. General environmental analysis
B. Industry analysis
C. Competitor analysis
D. Internal analysis
III. Identification of Environmental Opportunities and Threats and Firm Strengths and Weaknesses
IV. Strategy Formulation
A. Strategic alternatives
B. Alternative evaluation
C. Alternative choice
V. Strategic Alternative Implementation
A.
Action items B. Action plan
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