Next, share your ideas, observations, and experiences regarding marketing management.
Respond to the following:
What is your opinion about the marketing profession? Do you perceive your enrollment in this course as a need or a want? Support your answer with reasons. What is your opinion about the general perception of needs and wants among consumers and marketers? Do you think marketers overlook the target market? Share one example of a company that does an excellent job of focusing in on their target market. Share one example of a company that does a poor job of focusing in on their target market. Do you think an exercise was carried out to identify the target market for this course? Why or why not? Do you think that you will be more marketable on completing this course? Support your answer with reasons.
Assignment 1: Opening Discussion—Introductions
Begin this assignment by introducing yourself to classmates—giving your name, current occupation, and areas of interest that might be covered by this course. Explain what you hope to achieve by completing this course.
Next, share your ideas, observations, and experiences regarding capital budgeting. Address the following:
Why should cash to be received in the future be considered worth less than the same amount of cash received now? What is the typical financial objective of the firm? Why is capital budgeting essential for achieving that objective? What does the word capital imply when used in the “capital budgeting” connotation?
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