Assignment: Getting to Know your Customer

Assignment: Getting to Know your Customer
This assignment will assess competency 1. Examine the role of management in strategy and policy development and delivery.
Directions
Naturally, companies need to make money to survive and thrive. In order to maximize profits, it is important that companies take into consideration their customers/clients when making business decisions. This includes knowing the following:
Who the customer is (demographics = D)
What their needs and wants are (NW)
What their purchase behaviors entail (PB)
Their likes and dislikes (LD).
Prepare a list of at least 20 questions that would help you learn more about your potential customers/clients.
Create a two column table (you can use Excel or Word). Column 1 should be labeled “Question” (and it is in this column you list each of your questions). Column 2 should be labeled “Information,” and should include what type of data (D, NW, PB, LD) each question will provide you.
Write 1-2 paragraphs that provides an explanation of the content of the table. Explain how you will use the data from the table to better understand your customers
You may use scholarly resources to help you formulate your questions; if you do, you must properly cite all resources in APA and include them on a reference page. All citations and references must be in proper APA formatting.
Submit this assignment to your instructor via the dropbox LP1.2 Assignment: Getting to Know your Customer.
This assignment is worth 30 points and will be graded according to the following criteria: the content of the questions, the accuracy of assessment of what the question will tell you, the critical thinking skills, the written mechanics, and APA formatting if applicable. This assignment will be graded according to the LP1.2 Assignment Rubric.
LP1 Assignment
MG6620 LP1 Assignment: NAU Persona (You have the Ebook for this class)
This assignment will assess the following competency: Explore the foundations of social media marketing.
Directions:
Go back to the first discussion thread. Review the information exchanged with your classmates. In a well written 2-3 page paper, complete the following:
1) Construct a persona of an NAU student, based on the information you analyze in the first discussion conversations.
2) Describe how NAU can use this information, potentially, in their promotions and in the messaging in those promotions. Refer to pages 45-48 in your textbook and the video "Customer Segmentation and Building Personas for Content Marketing" hosted by Robert Rose.
3) Note any rules of engagement used from the video "The Rules of Engagement in Social Selling and Social Media Marketing" hosted by Shane Gibson that NAU might heed relevant to the use of the personas and the information collected to construct them.
Support your positions/recommendations with at least two additional related, outside credible sources.
Format your paper using APA guidelines. Submit your paper to the "LP1 Assignment: NAU Persona" dropbox on the date assigned by the instructor. This assignment is worth 50 points; grading will be based on the LP1 Assignment Rubric
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