Developing an International Strategy (Team)

Developing an International Strategy (Team)
Marketing teams now develop an international strategy for a new product or service. Based on what your team learned in the Task, and based on the concept of Blue Oceans and sound international marketing principles, select a product or service and design a strategy to bring it to market.
Think profitability but also how you would make your brand known while being culturally sensitive. Be specific and clear.
You might want to use 7 Recommendations for a Balanced Global Marketing Strategy or download The global Marketing Playbook
The final strategy should be detailed in a presentation that you will post to your team room.
In it, you must ensure that:
The product/service is clearly described
The product/service supports the mission and vision of the company and supports the brand
The strategy is well developed and clear
The strategy is reasonable for the market described
The strategy can be carried out within financially reasonable means.
The strategy is culturally sensitive and does not "blunder"
Activity 2: Case Study (Individual)
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