Businesses with Brilliant Global Marketing Strategies
Each student must choose FIVE of the 13 businesses in this case study. Analyze these five businesses to determine what strategies the business used in the international market.
Write a short report describing the five businesses chosen and explaining:
(1) What were the strategies adopted?
(2) Were they all different? Why?
(3) What markets were they attempting to address?
(4) Would some of the strategies work for every other company? Why or why not?
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