Monday, 23 October 2017

Best Buy Case Study

Best Buy Case Study
1. What were the keys to Best Buy’s success? How have they differentiated themselves? 2. What pricing model has Best Buy adopted? 3. What are the challenges it faces in today’s retail environment from both a micro and macro environmental standpoint? MBA 5501, Advanced Marketing 5 4. How else can Best Buy compete against retail competitors like Walmart and Costco as well as online competitors like Amazon.com? In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings.
Your APA-formatted case study should be a minimum of 600 words in length (not counting the title and reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations.
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