Monday 21 October 2019

Defining the Market Research Process

Part 2: Defining the Market Research Process
Although we may be very familiar with Procter & Gamble’s (P&G) many brands, there are still some opportunities for P&G to expand throughout the world where their brands are not yet well known.
Select one P&G brand that would potentially face a latent market in a certain country, region, or local area around the globe.
Discuss your rationale for choosing the brand and how it falls under this category.
Choose three analytical techniques employed by global marketers.
Summarize each of the techniques and why you think these are the most beneficial to the global market.

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