Write an analytical business report on what ethical consumerism means for starbucks

Write an analytical business report on what ethical consumerism means for starbucks
Write an analytical business report on what ethical consumerism means for businesses.
Choose a company and explainand analyse how they operate ethically. This must take into account the ethics and valuesof the company you choose to focus on.
The report must be written in business report format and include the following six numbered sections:
An executive summarywhich gives a brief overview of the argument in your report including key findings and conclusions.
An introductionwhich gives an overview of the structure of your report.
A brief overviewand analysis of ethical consumerism, identifying the examples of some of the products which fall into the ethical category. You must include a definition of ethical consumerism and arguments as to why it is a good strategy for businesses to adopt.
A detailed review ofone company claiming to operate ethically. Discuss the approach(es) they have used to become a more socially conscious business, linking this with their ethics and values.
The results of a short opinion surveyon what influences consumer buying behaviour, carried out by you from a small sample of 10-15 students at GSM London. You need to conduct primary research for this section.
A conclusionwhich includes critical evaluation of ethical consumerism based on the evidence that you have gathered both from your primary and secondary research, focusing onthe company you have chosen for detailed review.
Recommendationsas to how your company could become more ethical.
You must include a references list after the main body of the report. Remember to use Harvard referencing where appropriate.
A copy of your opinion survey should be included in an appendix.
Supporting material will be posted on Blackboard, but you will be expected to undertake research using newspaper/magazine/web articles, journals and text books. There will also be input in class time to assist you with the topic.
Word limit: Not more than 2000 +/- 10%
A suggested word count for each section is given below.
Executive summary100 words
Introduction200 words
Ethical consumerism400 words
Company review600 words
Opinion survey400 words (not including survey/tables etc)
Conclusion200 words
Recommendations100 words

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