MANAGEMENT COMMUNICATION: PERSUASIVE MEMO

MNG81001 MANAGEMENT COMMUNICATION
PERSUASIVE MEMO
Assessment Task
Your Sydney HQ is developing a new marketing team with team members located in New York, Beijing and Mumbai. This will necessitate the establishment of a virtual team spread over four different time zones to use both synchronous (real time) and asynchronous (not concurrent) communication. A number of the team have expressed concerns about how it will all work, and meetings might be scheduled when one part of the team is about to go to lunch, while the other part is asleep.
To help 'sell' the idea to the team, your boss, the Marketing Director, is planning a virtual meeting with all team members. She is aware of the concerns and knows how important the presentation will be in creating a favourable association with virtual teams, as well as a good opportunity to build engagement, trust and candour among the team members. To prepare for the virtual meeting she has asked you to: (i) evaluate the advantages and disadvantages of synchronous and asynchronous communication, and (ii) develop recommendations on how to use both synchronous and asynchronous communication tools, to not only be productive, but to maintain positive working relationships.
Please note: Part 1 will be presented as a memo. Part 2 will be presented as five (5) Powerpoint slides.
Persuasion aims to influence other people’s behaviours and attitudes. Successful persuasion shows readers ‘what’s in it for them’. Persuasive writing is one of the main types of academic writing. At work, some of the persuasive documents you might have to write are proposals, offers to clients, and memos suggesting alternative methods or new ways of doing particular tasks.
Persuasive writing has all the features of analytical writing (that is, information plus reorganising the information), with the addition of your own point of view. Most essays at university are persuasive, and there is a persuasive element in at least the discussion and conclusion of a research article. Points of view in academic writing can include an argument, a recommendation, interpretation of findings or evaluation of the work of others.
In persuasive writing, each claim you make needs to be supported by some evidence, for example a reference to research findings or published sources. The kinds of instructions for a persuasive assignment include: argue, evaluate, discuss, take a position.
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