E commerce report

E commerce report
1. Choose a specific ecommerce/Internet service.
2. Conduct secondary research into the context of the ecommerce or Internet service. When was it developed? What benefits does it provide to users? What are the triggers/barriers to adoption? Who are the competing service providers? How does the service fit into the wider user context?
3. Choose a specific demographic target group (for example 65+ retired men/women, 25-35 employed men, working mothers..) within which to examine the use of your chosen ecommerce/Internet service. This could be a group that does not currently use the service for some reason(s) or a group that does use, but whose use could be developed further.
4. Develop a schedule of questions for in-depth interviews with people in your chosen demographic group. The questions should enable you to explore their beliefs, attitudes, experience and use of ecommerce in general and of your chosen service in particular. Information on research methods including conducting qualitative research via in-depth interviews is available via the BB7701 StudySpace site, in the Assignments folder.
5. Interview around 5 people (typical interview time 1 hour) investigating their experience etc of ecommerce.
6. Use your primary and secondary research data to analyse the effectiveness of the ecommerce/Internet service in the context of best practice suggested by academic theory and practitioners, and the attitudes and needs of your target group
7. Write a report setting out your research findings and your resulting recommendations for the future development of your chosen ecommerce/Internet service.

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