When building an ecommerce website what in your opinion are the key features that will drive sales and engagement on an ecommerce website

When building an ecommerce website what in your opinion are the key features that will drive sales and engagement on an ecommerce website.
mCommerce is positioned as a growing area for ecommerce website. Discuss the role of mCommerce within the sales process for a retail organisation trading online.
This may involve various aspects that address marketing and payment as well as the expected direct sales channel.

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