describe what is DISTINCTIVE about this function and how this
distinctiveness relates to any relevant management theory or framework that you
have learned about. You can draw on material that you have studied in other parts of 9
your degree course. For example, for BSc management students who have taken the
Practice of Management module the planning/organising/leading/controlling
framework would be an example. Exchange students are encouraged to draw on
theory that they may have covered in their home institutions.
B Outline four key personal and/or professional qualities that you think will be needed
from the top professionals in this Function by 2025. Base this on specific evidence
from professional bodies, employers, academics or other relevant (250-300 words
maximum)
C Identify one specific other function from the list of 10 which you think will be
particularly important for the success of your function. Give the reasons you choose
this particular function
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