this paper is actually a report format. and the instruction like: Value, Strategy, and the Macro Environment
Each student will choose a branded product from the sports shoe market. (the company is Nike in this report).
Part A: Value (and harm) creation, using the Porter and Kramer model introduced in Week 1, for your brand item (Approximately 400 words)
Part B: Competitive Strategy - A detailed description of the basic competitive strategy that the company uses for your brand (Week 2) (Approximately 400 words )
Part C: The Macro Environment (D, E, N, T, P, C) – supported by evidence – and analysing the impact of each force on the industry and the company.
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