A small UK manufacturing Company is considering moving its production to a location in Germany in 2021.

GLOBAL BUSINESS IN CONTEXT REPORT 

The Task

• A small UK manufacturing Company is considering moving its production to a location in Germany in 2021.

• Critically evaluate what particular aspects of Germany’s business environment it must take into account when assessing the decision to internationalise or not? 

• Use example(s) to illustrate your answer.

 Pick out the significant facts in this sentence- Small UK manufacturing and Company / To put together an idea of the business that might be moving (a real business, or one that you imagine)

 Considering- Has it or has it not decided to move?

 Moving its production, What parts of the Company might be moving?

 Remember a SMALL UK MANUFACTURING COMPANY (Small company that produces goods)

THERE ARE 2 TEMPLATE SUGGESTED TO ANSWER:

SUGGESTED LAYOUT A 2100 Words

• INTRO: Identify all relevant, E.g.: If using PESTEL (6 Relevant aspects. Political, Economic,…150 Words), And highlight 3 critical aspects

• Overview of ‘3 not used’ or non-critical (300 Words)

• Aspect 1 (critical): Explain, Justify, Analyse its impacts, e.g.: will it assist them or stop them. Highlight any potential changes, trends or risks (500 words)

• Aspect 2…500 Words

• Aspect 3…500 Words

• Conclusion…150 Words

• References list

• Appendices (Brief Company policy, Country profile of Germany)

• Exclude tables, diagrams, etc…

SUGGESTED LAYOUT B  2100 Words

• INTRO: All relevant e.g.: 4 critical aspects (100 Words)

• Aspect 1 : Explain, Justify, analyse its impact, e.g.: will it assist them or stop them, highlight any potential changes, trends or 

Risks 450 Words)

• Aspect 2…

• Aspect 3…

• Aspect 4…

• Conclusion (150 Words)

• Reference List

• Appendices (Brief Company profile, Country profile of Germany). Apply theory

• Exclude tables, diagrams, etc…

 PLEASE USE TITLE, CONTENTS AND SUBHEADING TO STRUCTURE WORK

 MANY REPORTS LACK ANY REAL JUSTIFICATION IN THE INTRODUCTION FOR WHY CHOICES/ASPECTS WERE CHOSEN OR NOT. MAKE SURE YOURS IS NOT ONE OF THEM

 THIS IS A REPORT

 PAGE NUMBERS

 HAVARD REFERENCE

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