assume the role of a professional analyst

assume the role of a professional analyst. Choose a publicly traded U.S. company and prepare a critical analysis of the microeconomic and macroeconomic environment and challenges that the company faces. This project will provide an opportunity to apply the theories and concepts learned in the previous models to real-world problems and issues.
You must include the company background, industry, and industry structure. What is the industry? Financial? Computer? What is the industry structure? Oligopoly? Monopolistic competition? Is it regulated? Covered by EPA? What are the factor markets like? What global pressures does it face? Foreign competition? What is its cost structure (for example, fixed versus variable)? What ethical issues are present? Are there economies of scope or scale? Is it subject to business cycles? These are not the only questions to consider, and they may not all apply. They are merely examples of the types of issues to consider and analyze.
The paper should end with a conclusion regarding the long-term outlook for the company—growth, merger, bankruptcy, takeover by another company?

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