You should prepare an individual report that details a strategy for the launch of a product or service into a new international market

You should prepare an individual report that details a strategy for the launch of a product or service into a new international market or You should prepare an individual report that details a strategy for the launch of a product or service into a new international market or market segment(suggesting country: China). The product or service you choose will be entirely up to you. The report should contain the following:1. Introduction purpose of the report + a brief summary of the literature which you intend to use.2. A discussion on the product or service idea + how you identified the idea, why you think it is useful.3. A discussion on the research method adopted, and a rationale for that choice.4. A market analysis, focusing on the chosen country (start with the macro level – how large is the economy in terms of GDP, what is the rate of growth, regional variations etc).5. Identification, analysis and rationale of a suitable market segment (what segment of the market is your product/service targeting, age, gender, class, region etc). Why are you aiming at this particular segment?6. Strategy for market entry and market development (use five-force analysis for example) – How will you enter the market? How fast will you enter the market? What’s the risk when you entering the market? How will you develop the market in longer term - five years.7. Critical reflection on the use of theoretical and analytical frameworks (what have you learn from this module and from undertaking the analysis of the market?)8. Conclusion

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