research and develop a marketing plan

Choose a brand from the list

(Brands - Dr. Pepper soft drinks; Fage Greek Yogurt; Iams Pet Foodproducts; Microsoft XBox One; Nissan Leaf electric cars; Nook Tablet)to research and develop a marketing plan. 

You should be able to find information from business media, such asThe Wall Street Journal, Business Week,Fortune, Advertising Age, or Forbes. 

Start with therecommended publications above. 

Other information may be obtained from the company’s 

website, and from the business section of daily newspapers. You may also look for the product in

stores, or visit the business for additional information. 

This isparticularly helpful for understanding the competition, the pricing, anddistribution strategies.Use multiple sources because some may be biased (for example, the company website probably avoids any negative information about the brand).

You will research the current competitive situation and marketing efforts of your selected brand.

Based on what you have learned, you will than expand the product or service to a newmarket segment, or create a new variation of the product or service to develop objectives and anew marketing mix. 

Required at least EIGHT pages’ FULL content with double-spaced

Please follow the detailed marketing plan structure exactly (listed in the following table) to write your marketing plan paper with  good transition, good structure, readable, and convincing.  

Marketing plan structure

1)Introduction

2)Brand overview (60 points)

3)Market opportunity overview 

3) Marketing Mix 

4)Product Strategy (Product Mix)

5)Pricing strategy 

6)Promotion & advertising plan 

7)Place/distribution strategy(140 points)

8) Competitive Analysis 

9)4Ps’ comparisons with competitors

10) Strengths’ comparisons with competitors

11) Weaknesses’ comparison with competitors

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