Tuesday, 3 March 2015

An Evaluation of International Marketing Responses to Sectoral Change

An Evaluation of International Marketing Responses to Sectoral Change
Select a tourism sector that interests you (eg. hospitality, air transport, destinations, attractions, travel agents, tour operators etc.) and prepare an essay in which you discuss and critique, in an international marketing context, the changes the sector is experiencing and how marketing practitioners are responding both strategically and tactically.
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