competitive strategy using the features of the 5 generic strategies that are 1) Broad Low-Cost, (2) Focused Low-Cost, (3) Broad Differentiation, (4) Focused Differentiation, and (5) Best-Cost

Choose any company that you have admired as a consumer and discuss in 500 words what you believe to be their competitive strategy using the features of the 5 generic strategies that are  1) Broad Low-Cost, (2) Focused Low-Cost, (3) Broad Differentiation, (4) Focused Differentiation, and (5) Best-Cost
What generic strategy is the company using? Provide support for your choice of generic strategy from an external scholarly/peer reviewed source and from our week's coursework.
Additionally, choose a rival company and describe what generic strategy they are using.What strategy might the company you selected use to improve their competitive sustainability? Explain why?

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