Tuesday 26 May 2020

What should Walkins do? What factors help explain Olympic’s performance? What market forces may impede it in the future?

Olympic Rent-A-Car Questions
1. What should Walkins do? What factors help explain Olympic’s performance? What market forces may impede it in the future?
2. What are the strengths and the weaknesses of car rental loyalty programs and Olympic’s Medalist program specifically? Please assess this from the perspective of Olympic management, the airport operators, the rental customers, and customer employers.
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