Monday 25 May 2020

Marketing: What are the core elements of the positioning?

Marketing
1. What are the core elements of the positioning?
Four steps of positioning are Analyze Competitors’ Positions, Define Your Competitive Advantage, Finalize the Marketing mix, Evaluate Responses and Modify as Needed.
2. How would you implement these 4 steps in consumer goods company?
3. In your example section, briefly illustrate the steps.
4. Briefly explain, what is the relationship between positioning and the concept of branding
5. Theoretical Support + Example + Reflection
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