Marketing Research Proposal

Marketing Research Proposal
1)      Select a company within a specific market, and a product category in a certain context (socioeconomic, cultural, political, etc.). You can use the same company you used for TASK number1
2)      The task now consists in deliver the result of the market research, according to the market research project presented in the previous task
3)      The task has to describe
• The methodology or methodologies used,
• The demographics of the methodology, including their profile, the reason why they were selected, etc.
• The results of the market research, including as much information as possible (chart, tables, figures, etc)
• Among the results, you can insert a SWOT analysis derived from the results attained
• The recommendations to be given to your customer.
• A possible action plan coming from the recommendations
4)      The data delivered can be obtained from bibliography, real market research, or invented, but they have to be coherent with the problem analyzed

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