SAMSUNG SMART TV

SAMSUNG SMART TV
Draw a marketing strategy based on consumer influences in terms of any of the following consumer products or brands.Note: This assignment is structured to test your ability to recall the brand and be able to identify and discuss the elements that impact
consumer behaviour, influence the consumer’s choice of goods and develop your strategy how you will be dealing with your consumer. In this
process you will be able to recognise the level of consumer involvement (high or low), and whether or not the choice of advertising media or
any other element has any impact on consumers in their decision making process and develop/recommend your strategy as a marketing manager to
manage the consumer.  Following the prescribed text, Figure 1.9, page 24 or Quester Pettigrew Hawkins, 6th edition, page 13, Figure 1.4 you are required to exhibit
your understanding of how the study of consumers helps firms and organizations improve their marketing strategies by understanding issues such
as how:• The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers);• The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media)• The behaviour of consumers while shopping or making other marketing decisions;• Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; • How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail
for the consumer; and• How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.Your efforts to present a marketing strategy should be based on these learning’s and be backed by the relevant theories. Case: SAMSUNG SMART TVGuideline to approach the projectExecutive Summary of the brand and productIntroduction( 300 words)Consumer influences External influenceso Culture and valueso Demon graphics, income and social classo Reference groups and house holdso Marketing activitiesInternal influences• Needs, motives and emotions• Perceptions and memory• Personality and lifestyle• AttitudesSituational influences• Physical, time, social, task and antecedentDecision-process influences• Problems recognition• Information search• Alternative evaluation• Outlet selection• Purchase• Post purchase processesMarketing DecisionsMarket segmentation( 400 ~ 450 words)• Target segmentation(s)• Single- or multiple-target segmentProduct positioning• Key product-differentiation variables• Position relative to competitionMarketing Mix( 800 words )
• Product features• Price level• Promotion appeal• Place ( Distribution)ImplementationLimitation (150 words)Conclusion• Need more than 15 Harvard referencesThere is some links found may help to write the assignmenthttps://www.marketingmag.com.au/news-c/futureof3dtelevisionlookingfuzzy/http://www.techradar.com/news/television/6-best-smart-tv-platforms-in-the-world-today-1120795Grimm, N 2015, 'Samsung warns customers new Smart TVs 'listen in' on users' personal conversations', ABC News online, 10 February 2015,
http://www.abc.net.au/news/2015-02-10/samsung-warns-customers-new-smart-tvs-listen-in-on-users/6082144Mercer, D 2015, 'Samsung Smart TVs will listen to, capture and transmit your private conversations, company warns', The Sydney Morning Herald,
http://www.smh.com.au/digital-life/consumer-security/samsung-smart-tvs-will-listen-to-capture-and-transmit-your-private-conversations-company-
warns-20150209-13a84o.html. Rushton, K 2015, 'Samsung warns viewers: Our smart TVs could be snooping on your private conversations,' Daily Mail Australia, 9 February 2015,
< http://www.dailymail.co.uk/sciencetech/article-2945766/Is-TV-eavesdropping-PRIVATE-conversations-Samsung-warns-users-smart-sets-capture-
word.html#ixzz3WsH8Bbys >.
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