Saturday, 2 May 2020

select any company of your choice, wishing to go global: What variables need to be considered while developing a list of potential countries?

From the real national market, select any company of your choice, wishing to go global. Critically analyze the chosen company based on the following questions.
Questions:
1. What variables need to be considered while developing a list of potential countries?
2. Describe the four steps a firm should take when it is considering going global.
3. Discuss at least three challenges that a company may face in the early period of expansion.
4. Describe the three main categories of market entry strategies.
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