(Part 1) Introduction (200 Words)
Exceptional comprehension of the business unit in the context of its market
(Part 2) Analyse the current internal environment (750 Words)
Incorporates a sophisticated analysis possibly using theories, models and principles sourced through wider reading
(Part 3) (Week 3) Analyse the current competitive environment (750 Words)
Uses a resourceful and imaginative analysis possibly using theories, models and principles sourced through wider readings
(Part 4) Develop (showing your process) and describe potential scenarios for the future competitive environment (500 Words)
Sophisticated use of scenario planning analysis with rare insights leading to a clear and highly credible range of potential futures. Excellent use of wider reading.
(Part 5) Generate 10-15 outline potential strategies for consideration (400 Words)
Outstanding evaluation of a wide range of tools and subsequent strategy options from potential Business, Corporate, International and Innovation strategies. Depth and clarity in the articulation and consideration of all options. Use of theories, models and principles sourced through wider reading
(Part 6) Select (showing your process) and describe in detail up to three strategies for implementation (400 Words)
Incorporates a sophisticated analysis using theories, models and principles sourced through wider reading
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