Discuss this statement with reference to the topic of marketplace inclusivity/ exclusivity, offering real-life examples to support your stance.
You are expected to integrate both academic and non-academic sources where appropriate.
4 articles out of 10 should be necessarily used in this work:
1. Hamilton, K., Catterall, M. (2005). Towards a Better Understanding of the Low-IncomeConsumer, Advances in Consumer Research, Vol. 32 (1), pp. 627-632.
2. Birtwistle, G., Tsim, C. (2005). Consumer purchasing behaviour: an investigation of the UK mature women's clothing market, Journal of Consumer Behaviour, Vol. 4 (6), pp. 453-464.
3. Choi, J., Bell, D.R. (2011). Preference Minorities and the Internet, Journal of Marketing Research, Vol. 48 (4), pp. 670-682.
4. Scaraboto, D., Fischer, E. (2013). Frustrated Fashionistas: An Institutional Theory perspective on Consumer Quests for Greater Choice in Mainstream Markets, Journal of Consumer Research, Vol. 39 (6), pp. 1234-1257.
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