Promotional Practice Report

Promotional Practice Report
This essay is called a Promotional Practice Report (PPR).The PPR should consist of a review of an organisations or brands recent marketing communication activates. The chosen campaign is not more than 2 years old which can be in January 2013 or later will be acceptable. The chosen campaign that makes use of 3 promotional tools and 3 different media.
Can you find a campaign is run by sport company? Like Nike, Adidas or etc
And here is the guideline of the report.
1.brief introduction to the organisation or brand, and the campaign.
2.brief discussion of the campaign objectives (this must be communication objective, which using DRIP element to define.)
3.brief discussion of the target audience for the campaign.
Target audience
?Segmentation variables
?Age, gender, race/ethnic group, geographical location, occupation, socio-economic group, buying situation
?Diffusion of innovations
?Innovators, early adopters, early majority etc
?Use secondary sources (properly referenced) and your own ideas
4.Bulleted list of the promotional tools used in the campaign, with an example of each
5.Bulleted list of the media used in the campaign, with an example of each
6.discussion of the suitability if the promotional tools and media used in the campaign, making reference to theory.
7.reference list

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