Market Segment Report

Market Segment Report
For this assignment you will be digging deeper into the product category you have chosen to use for your buying plan. product category Women’s Contemporary
Introduction
1. One paragraph (3-5 sentences) introducing the content of the report
2. “This report will provide details and specifics on the ______ product category, which will be the focus of the 6-month buying plan. …”
2. Market Information
1. Description of the market
2. Common trade show/market locations (search _______ trade shows or merchandise markets)
3. Market Trends (specific buying behaviors or selling methods unique to the market)
4. Characteristics unique to the market (ex: in children’s wear, the purchaser is not the user…how does that affect/influence sales in the category?)
5. Sizing, sourcing, common design themes… (ex: in children’s wear, licensing is popular-Disney, Marvel, tv/film characters)
3. Fashion Trends in:
1. Classifications (categories of merchandise-are there any trends in the type of merchandise offered?), subclassifications (within those classifications, are there any trends in color, size, or other availability?)
2. Colors, fabrication/material, print/patterns, silhouettes
4. Images: 5-10 color images that represent typical products within this category
5. Conclusion

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