analyze a company case from the course Reader and address the first of the Six Key Strategy Questions: Where is the Company Now? These questions should be addressed in both the paper and a Power Point presentation.
1. Short History: How was the company founded and by who?
2. Where are the company headquarters?
3. What is the companys Mission Statement?
4. Who is the companys CEO and what are his/her qualifications for the position?
5. Which generic strategy does the company implement?
6. What are the main products and/or services?
7. Who is the target market (business, consumer, or both) and what are their characteristics (demographics, psychographics, geographics, purchase behavior)?
8. Financial performance: Prepare graphs or tables and discuss trend analysis from 2010-2014 for total revenue, net income, profit margin, earnings per share, return on equity and common stock price. Include the companys Income Statement and Balance Sheet in the Appendix.
9. Identify and discuss in depth the two most important problems or opportunities facing the company which are identified in the case.
10. Since the end of the case, what has the company done to solve these issues?
1. Short History: How was the company founded and by who?
2. Where are the company headquarters?
3. What is the companys Mission Statement?
4. Who is the companys CEO and what are his/her qualifications for the position?
5. Which generic strategy does the company implement?
6. What are the main products and/or services?
7. Who is the target market (business, consumer, or both) and what are their characteristics (demographics, psychographics, geographics, purchase behavior)?
8. Financial performance: Prepare graphs or tables and discuss trend analysis from 2010-2014 for total revenue, net income, profit margin, earnings per share, return on equity and common stock price. Include the companys Income Statement and Balance Sheet in the Appendix.
9. Identify and discuss in depth the two most important problems or opportunities facing the company which are identified in the case.
10. Since the end of the case, what has the company done to solve these issues?
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