Case Study – Harnessing the Power of Online Social Influence

Case Study – Harnessing the Power of Online Social Influence
Answer the following questions:
a. Give examples of companies that have attracted you by reaching out through social media. How did you respond?
Did the contact result in a purchase?
b. If you are a user of social media, do you believe it can serve as an effective marketing tool, or is it simply a nuisance to users? Justify your answer.
c. Do you believe that social media is a smart investment for marketers, or are they just “shooting in the dark”? Why do you believe this?

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