A briefing paper produced for an organisation on a proposal for an aspect of Wine Marketing
Examples might include:
A supermarket strategy for expanding its store retail wine offer
A vineyards strategy for marketing its products
A tourist destinations strategy for attracting more wine tourists
An online retail strategy for a new start-up business
A restaurant/ hospitality strategy for a revised wine offer
Structure logical organisation of work with purpose, tailored to your outlined title. Introduction and conclusions
should be clearly identified.
The report should show clear evidence of secondary research into the key relevant wine topics, markets and influences.
All sources should be effectively analysed creating a rigorous narrative that helps to inform the reader on the merits of the briefing paper in supporting any subsequent
proposals.
Communication and presentation remember to word process, spell check, re-read and reference correctly for clarity and to guide the reader through your thoughts
Examples might include:
A supermarket strategy for expanding its store retail wine offer
A vineyards strategy for marketing its products
A tourist destinations strategy for attracting more wine tourists
An online retail strategy for a new start-up business
A restaurant/ hospitality strategy for a revised wine offer
Structure logical organisation of work with purpose, tailored to your outlined title. Introduction and conclusions
should be clearly identified.
The report should show clear evidence of secondary research into the key relevant wine topics, markets and influences.
All sources should be effectively analysed creating a rigorous narrative that helps to inform the reader on the merits of the briefing paper in supporting any subsequent
proposals.
Communication and presentation remember to word process, spell check, re-read and reference correctly for clarity and to guide the reader through your thoughts
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