examine a sector in the service industry and analyse the service marketing issues affecting one of the organisations in that sector.
The aim of this assessment is to encourage you to examine A sector in the service industry and analyse the service marketing issues affecting one of the organisations in that sector. You may have already identified sectors and companies of interest through your service diary.
The sectors from which you should choose are: ( UK only) and after the 1992!!
- Education (4 or 5 universities)
Project tasks
If your selected service industry is a broad one, you may need to narrow it by defining one competitive sector or discrete market. The sector you select for study should be UK-based, and have a defined or definable competitive structure. For example, if you choose retail as your industry you might select sporting goods as your competitive sector; if you choose charities as your industry you might select children's charities as your competitive sector.
The elements that form this assignment are:
1. A definition of your chosen sector by size and competitive structure. If applicable, identify the major strategic grouping(s) and the one you have selected for study.
2. Your assessment of the opportunities and threats facing the sector/grouping using original and coherent analysis based on properly referenced sources.
3. A summary of the commonalities and differences between the current service marketing strategies of your chosen sectors major players.
4. Select ONE of the existing players (major or otherwise) and:
a?identify that organisations key strategic service marketing issues for the next 5 years, drawing on your foregoing analysis.
b?briefly demonstrate the relationship between any one of these issues and some relevant theoretical principles of services marketing, taken from any appropriate and referenced source
The aim of this assessment is to encourage you to examine A sector in the service industry and analyse the service marketing issues affecting one of the organisations in that sector. You may have already identified sectors and companies of interest through your service diary.
The sectors from which you should choose are: ( UK only) and after the 1992!!
- Education (4 or 5 universities)
Project tasks
If your selected service industry is a broad one, you may need to narrow it by defining one competitive sector or discrete market. The sector you select for study should be UK-based, and have a defined or definable competitive structure. For example, if you choose retail as your industry you might select sporting goods as your competitive sector; if you choose charities as your industry you might select children's charities as your competitive sector.
The elements that form this assignment are:
1. A definition of your chosen sector by size and competitive structure. If applicable, identify the major strategic grouping(s) and the one you have selected for study.
2. Your assessment of the opportunities and threats facing the sector/grouping using original and coherent analysis based on properly referenced sources.
3. A summary of the commonalities and differences between the current service marketing strategies of your chosen sectors major players.
4. Select ONE of the existing players (major or otherwise) and:
a?identify that organisations key strategic service marketing issues for the next 5 years, drawing on your foregoing analysis.
b?briefly demonstrate the relationship between any one of these issues and some relevant theoretical principles of services marketing, taken from any appropriate and referenced source
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