Tuesday, 20 January 2015

should all organisations consider their brand as an employer?

should all organisations consider their brand as an employer?
-Redman, T. & Wilkinson, A. (2009) (eds) Contemporary Human Resource Management: Text and Cases. Prentice Hall. 3rd edition. Ch. 1.
-Boxall, P. & Purcell, J. (2011). Strategy and Human Resource Management. Palgrave. Ch 3.
-**Edwards, M. R. (2012). Employer Branding: Developments and Challenges. In S. Bach & M. R. Edwards (Eds.), Managing Human Resources (pp. 389-410). Croydon: Wiley. Ch. 18
-Breaugh, J., & Starke, M. (2000). Research on employee recruitment: so many studies, so many remaining questions. Journal of Management, 26(3), 405-434.
(Edward,2012) is the most important source for the essay
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