Tuesday, 20 January 2015

vSelect a major U.S. corporation (a publicly held company listed on one of the major stock exchanges), obtain an annual report and perform an analysis of the company and their customers

Select a major U.S. corporation (a publicly held company listed on one of the major stock exchanges), obtain an annual report and perform an analysis of the company and their customers.
You should also use this time to begin researching your chosen firm by searching for articles and/or analyst reports from any of the major financial news web sites available to you. Sites that I have used in the past have included www.moneycentral.msn.com, www.quicken.com, www.fool.com among others. My suggestion is that you read the annual report of your chosen firm in an effort to determine a general outline of who their customers are, and what business they are in.
Write a profile of your firm and what they do, highlighting any hot button issues that you find. By hot button, I refer to both, any particular aspects of the company that give them some sort of competitive advantage or uniqueness, and /or any hot current issue(s) the firm may be facing. You should also take this time to present and
analyze the vision and mission of your firm per class discussion. Finally, try to find information relating to their general competitive profile. Some categories to consider include, but are not limited to:
Company Profile (a basic straightforward outline of what your company does)
Assessment of Vision/Mission
Industry/Primary Competitors
Key Products
Identifiable Customer Segments (if your firm sells directly to consumers)
Success to Date (a brief statement of their performance over a significant period of time
Hot Current Issues (maybe a hot product, excelling competitor, very bad corporate news or some such per your discretion)
etc. or anything else that you believe is important
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